As Jason Turner reflects on his 20th year as CEO of BRE Services, he is clear about what has driven the company’s growth.
When Jason acquired BRE Services from his father, Ron, in 2006, the industry was on the cusp of a transformation that would see the rise of Industry 4.0, advanced manufacturing and automation across modern industrial environments.
This would create opportunities for businesses capable of delivering more complex industrial work, and Jason knew BRE’s diverse workforce and unique business model gave it a real opportunity to respond to that shift.
“I set out to build BRE into the business I knew it could become. We had the talent onsite, and I was prepared to invest in that capability. It sounds simple, but we are driven by an attitude of ‘have a go’ and taking a confident risk to translate change into opportunity. If we can, we do,” Jason says.
Capability and confidence translated business opportunity into growth, but for Jason, scale has never been the measure of success on its own.
He says this has helped BRE differentiate itself from larger operators: a medium-sized business with the responsiveness of a smaller company and the capability to deliver at scale.
“Growth depends on developing the right people: team members with the technical capability, judgement and professionalism to represent BRE onsite and build trusted client relationships,” he says.
“I’ve grown up and always worked in industrials. Trust is a currency- it drives our success and underpins our reputation. But that trust is developed within first- our people need to trust us, and know they are seen and valued. This is key if you want employees to carry your values into their work and client relationships.”
“As projects have become larger and more complex, the standard has remained the same: honour commitments, take responsibility and deliver the work.”
Today, BRE Services has more than 150 team members, a national project footprint and a growing portfolio of major industrial clients. The business now delivers multimillion-dollar automation projects across complex industrial environments and deploys maintenance and mechanical teams to keep major production facilities moving.
As BRE Services enters its next chapter, the principle remains the same: recognise the opportunity, back the team and have a go. “We try to remain true to that ethos as we grow. If you lose sight of who you are, the market responds,” Jason says.
